Premier Inn Partnership
Despite the success in general terms of the B2 programme, it was found that Beefeater Restaurants not adjoining a Premier Inn (also owned and operated by Whitbread) were not performing as well. In late 2006, Whitbread made the decision to sell off the majority of stand-alone Beefeaters.
These were sold to a rival restaurant company, Mitchells & Butlers, which owns a number of pub and restaurant brands, such as Harvester and Toby Carvery. Since the sale, the retained estate's financial performance has improved.
The period after this sale has seen Whitbread also sell its Pizza Hut and T.G.I. Friday's brands, with the intention of concentrating entirely on its Beefeater, Table Table, Brewers Fayre, Taybarns and Costa Coffee brands.
Read more about this topic: Beefeater (restaurant)
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