History
The Beef O' Brady's Bowl is the third college bowl game to be played in the Tampa Bay area; both the long-defunct Cigar Bowl and the ongoing Outback Bowl have been held across the bay in Tampa.
On April 30, 2008, the NCAA's Postseason Football Licensing Subcommittee approved a to-be-named bowl for Tropicana Field to be played after the 2008 college football season. On November 25, 2008, ESPN Regional Television, the game's owner, announced a one-year title sponsorship agreement with magicJack.
The inaugural game was played on Dec 20, 2008, between the South Florida Bulls and Memphis Tigers, with the USF Bulls winning by a score of 41–14. USF Quarterback Matt Grothe was named Most Outstanding Player, after throwing for 236 yards and three touchdowns and rushing for 83 yards on 15 carries.
Both the UCF Knights and the Rutgers Scarlet Knights accepted bids to play in the 2009 St. Petersburg Bowl on December 19, 2009. On December 9, 2009, the bowl's name was changed to the St. Petersburg Bowl Presented by Beef O'Brady's after the restaurant chain obtained a title sponsorship. In the second St. Petersburg Bowl, Rutgers defeated Central Florida 45-24.
The 2010 Beef 'O' Brady's bowl pitted the Southern Miss Golden Eagles against the Louisville Cardinals on December 21, 2010. It was the 29th meeting between former Conference USA rivals. After falling behind 14–0 and 21–7, Louisville came back to win their sixth contest in a row against Southern Miss, 31–28
The 2011 Beef 'O' Brady's Bowl featured the first Sun Belt conference team to play in the game, as Florida International lost 20-10 to Marshall (Conference USA). This was the first time that the Big East was unable to send a team to the game.
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