Becoming Jane - Release

Release

The world premiere of Becoming Jane took place in London on 5 March 2007. It was released to cinemas on 9 March 2007 in the United Kingdom and a week later in Ireland by Buena Vista International. It ultimately grossed £3.78 million in the UK and Ireland, placing in sixteenth among all UK films for the year in those markets. Sixty-three percent of the audience was female, and 40.5 percent were above the age of 55. The film's performance was considered "disappointing", and it influenced the US release date. It arrived in Australia on 29 March.

Miramax distributed the film in the United States, giving it a release date of 3 August 2007. Originally, the studio intended to release Becoming Jane in June or July due to a "counter-programming" strategy, attempting to attract demographic groups who were not interested in large blockbusters. The film was expected to perform well during all seven days of the week and gradually gain more viewers during its time in cinemas. Due to the presence of recognizable stars such as Hathaway, Becoming Jane was expected to also do well among mainstream audiences. However, due to its weak UK release, the film's release was moved to August, when it opened on 100 screens in its first week. It increased to 601 screens the following week, later reaching 1,210 screens. While the film made under $1 million in its first week, it was considered "a highly respectable showing for a heritage biopic" and enough of a figure to "justify a ten-week run." The film eventually grossed a total of $18,670,946 in the US.

On an international scale, Becoming Jane received a total of $37,311,672. It earned its highest grosses in the US, the UK, and Australia.

Read more about this topic:  Becoming Jane

Famous quotes containing the word release:

    We read poetry because the poets, like ourselves, have been haunted by the inescapable tyranny of time and death; have suffered the pain of loss, and the more wearing, continuous pain of frustration and failure; and have had moods of unlooked-for release and peace. They have known and watched in themselves and others.
    Elizabeth Drew (1887–1965)

    If I were to be taken hostage, I would not plead for release nor would I want my government to be blackmailed. I think certain government officials, industrialists and celebrated persons should make it clear they are prepared to be sacrificed if taken hostage. If that were done, what gain would there be for terrorists in taking hostages?
    Margaret Mead (1901–1978)

    The shallow consider liberty a release from all law, from every constraint. The wise man sees in it, on the contrary, the potent Law of Laws.
    Walt Whitman (1819–1892)