Ad Campaigns
In 2009, Beckstrand Cancer Foundation partnered with Chef Jack Witherspoon to raise awareness for its Psychosocial Pediatric Program. Jack is a 9-year-old pediatric cancer survivor who battled Acute Lymphocytic Leukemia (ALL) twice, and developed a passion for cooking when he began frequently watching The Food Network during his treatment time at the hospital. Jack used his cooking skills to raise funds for leukemia research and partnered with the Foundation to draw attention to the direct assistance needs of the same patient population. Chef Jack Witherspoon has been interviewed by The Los Angeles Times, CNN, Channel 2 News, and cooked as a guest on The Tonight Show with Jay Leno and The Bonnie Hunt Show. He is now in remission.
Read more about this topic: Beckstrand Cancer Foundation
Famous quotes containing the word campaigns:
“That food has always been, and will continue to be, the basis for one of our greater snobbisms does not explain the fact that the attitude toward the food choice of others is becoming more and more heatedly exclusive until it may well turn into one of those forms of bigotry against which gallant little committees are constantly planning campaigns in the cause of justice and decency.”
—Cornelia Otis Skinner (1901–1979)