Art Labels
In 1987 Beck's started offering artists the opportunity to provide designs to replace the brand's label. Gilbert and George created the first art label. Other artists who have been featured on the label have been: M.I.A., Jeff Koons, Damien Hirst, Tracey Emin, Yoko Ono, Andy Warhol, Geoff McFetridge, Willy Chyr, Freegums, Aerosyn-Lex and dozens of others.
The program originated in the United Kingdom, but has recently spread to over ten countries including for the first time in the United States, New Zealand, Australia, Germany and others.
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