Art Labels
In 1987 Beck's started offering artists the opportunity to provide designs to replace the brand's label. Gilbert and George created the first art label. Other artists who have been featured on the label have been: M.I.A., Jeff Koons, Damien Hirst, Tracey Emin, Yoko Ono, Andy Warhol, Geoff McFetridge, Willy Chyr, Freegums, Aerosyn-Lex and dozens of others.
The program originated in the United Kingdom, but has recently spread to over ten countries including for the first time in the United States, New Zealand, Australia, Germany and others.
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Famous quotes containing the words art and/or labels:
“The division between the useful arts and the fine arts must not be understood in too absolute a manner. In the humblest work of the craftsmen, if art is there, there is a concern for beauty, through a kind of indirect repercussion that the requirements of the creativity of the spirit exercise upon the production of an object to serve human needs.”
—Jacques Maritain (1882–1973)
“The Prime Minister has an absolute genius for putting flamboyant labels on empty luggage.”
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