Art Labels
In 1987 Beck's started offering artists the opportunity to provide designs to replace the brand's label. Gilbert and George created the first art label. Other artists who have been featured on the label have been: M.I.A., Jeff Koons, Damien Hirst, Tracey Emin, Yoko Ono, Andy Warhol, Geoff McFetridge, Willy Chyr, Freegums, Aerosyn-Lex and dozens of others.
The program originated in the United Kingdom, but has recently spread to over ten countries including for the first time in the United States, New Zealand, Australia, Germany and others.
Read more about this topic: Beck's Brewery
Famous quotes containing the words art and/or labels:
“There is no mystery in a looking glass until someone looks into it. Then, though it remains the same glass, it presents a different face to each man who holds it in front of him. The same is true of a work of art. It has no proper existence as art until someone is reflected in it—and no two will ever be reflected in the same way. However much we all see in common in such a work, at the center we behold a fragment of our own soul, and the greater the art the greater the fragment.”
—Harold C. Goddard (1878–1950)
“In the range of things toddlers have to learn and endlessly review—why you can’t put bottles with certain labels in your mouth, why you have to sit on the potty, why you can’t take whatever you want in the store, why you don’t hit your friends—by the time we got to why you can’t drop your peas, well, I was dropping a few myself.”
—Mary Kay Blakely (20th century)