The Monotype Years
This period saw the Anglo-American "Typographic Renaissance", since type-casting machines such as the Monotype and the Linotype permitted the revival of historic type faces, and the design of new ones. The Monotype was particularly suited to this work since the types were cast individually, permitting letter fit on par with hand-set type.
The Monotype Corporation had appointed Stanley Morison as typographic advisor in 1923, and he used the Monotype Recorder and Monotype Newsletter—the firm's main advertising mediums—as a vehicle for publicising new designs. Morison instigated the production of Monotype broadsides displaying the full range of a new design in multiple sizes, which could serve as sales literature for printers to show their customers, or be framed for display in their reception rooms. Among the designers whose work the corporation adopted were Eric Gill. His Gill Sans of 1928 was widely acclaimed and was followed in 1932 by Perpetua titling capitals, modelled on the lettering on Trajan's Column in Rome. Beatrice Warde penned her famous broadside This is a Printing Office, to show this typeface off. It has since been found on the walls of numerous printing offices, has been cast in bronze and is mounted at the entrance to the United States Government Printing Office in Washington, D. C., has been translated into numerous languages and has been parodied.
Read more about this topic: Beatrice Warde
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