Style
Perhaps the most memorable aspect of Beagle Bros was their use of vintage woodcut art in their print material. While many computer and software companies in the 1980s aimed for flashy, high-tech logos and advertising, Beagle Bros cultivated a nostalgic, down-home feel in keeping with their intended mission of creating software that was welcoming to inexperienced computer owners.
Humor permeated Beagle Bros products, even extending to the warning label printed on their 5.25" disk jackets. Unlike most disk care labels, which warned that magnets, water, and high temperatures could damage disks, Beagle Bros' warning icons admonished users not to use their disks as kites, fold them into paper planes, set fire to them, or feed them to alligators.
Another delight was the "two-liner" computer programs that peppered Beagle Bros advertising and mailers. Each new Beagle Bros communication contained one or more Applesoft BASIC programs tucked away in speech balloons or whitespace. The two-liners were always nigh-impenetrable, yet extremely clever, little programs that showcased unusual tricks or capabilities of the Apple II. At first these were written by Kersey himself; later, users began submitting their own. Eventually, almost every Beagle Bros release came with a selection of these "miniprograms" either on disk or in the box inserts.
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Famous quotes containing the word style:
“One man’s style must not be the rule of another’s.”
—Jane Austen (1775–1817)
“I am so tired of taking to others
translating my life for the deaf, the blind,
the “I really want to know what your life is like without giving up any of my privileges
to live it” white women
the “I want to live my white life with Third World women’s style and keep my skin
class privileges” dykes”
—Lorraine Bethel, African American lesbian feminist poet. “What Chou Mean We, White Girl?” Lines 49-54 (1979)
“The history of all Magazines shows plainly that those which have attained celebrity were indebted for it to articles similar in natureto Berenice—although, I grant you, far superior in style and execution. I say similar in nature. You ask me in what does this nature consist? In the ludicrous heightened into the grotesque: the fearful coloured into the horrible: the witty exaggerated into the burlesque: the singular wrought out into the strange and mystical.”
—Edgar Allan Poe (1809–1849)