Style
Perhaps the most memorable aspect of Beagle Bros was their use of vintage woodcut art in their print material. While many computer and software companies in the 1980s aimed for flashy, high-tech logos and advertising, Beagle Bros cultivated a nostalgic, down-home feel in keeping with their intended mission of creating software that was welcoming to inexperienced computer owners.
Humor permeated Beagle Bros products, even extending to the warning label printed on their 5.25" disk jackets. Unlike most disk care labels, which warned that magnets, water, and high temperatures could damage disks, Beagle Bros' warning icons admonished users not to use their disks as kites, fold them into paper planes, set fire to them, or feed them to alligators.
Another delight was the "two-liner" computer programs that peppered Beagle Bros advertising and mailers. Each new Beagle Bros communication contained one or more Applesoft BASIC programs tucked away in speech balloons or whitespace. The two-liners were always nigh-impenetrable, yet extremely clever, little programs that showcased unusual tricks or capabilities of the Apple II. At first these were written by Kersey himself; later, users began submitting their own. Eventually, almost every Beagle Bros release came with a selection of these "miniprograms" either on disk or in the box inserts.
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Famous quotes containing the word style:
“The old saying of Buffon’s that style is the man himself is as near the truth as we can get—but then most men mistake grammar for style, as they mistake correct spelling for words or schooling for education.”
—Samuel Butler (1835–1902)
“There are neither good nor bad subjects. From the point of view of pure Art, you could almost establish it as an axiom that the subject is irrelevant, style itself being an absolute manner of seeing things.”
—Gustave Flaubert (1821–1880)
“I shall christen this style the Mandarin, since it is beloved by literary pundits, by those who would make the written word as unlike as possible to the spoken one. It is the style of all those writers whose tendency is to make their language convey more than they mean or more than they feel, it is the style of most artists and all humbugs.”
—Cyril Connolly (1903–1974)