Style
Perhaps the most memorable aspect of Beagle Bros was their use of vintage woodcut art in their print material. While many computer and software companies in the 1980s aimed for flashy, high-tech logos and advertising, Beagle Bros cultivated a nostalgic, down-home feel in keeping with their intended mission of creating software that was welcoming to inexperienced computer owners.
Humor permeated Beagle Bros products, even extending to the warning label printed on their 5.25" disk jackets. Unlike most disk care labels, which warned that magnets, water, and high temperatures could damage disks, Beagle Bros' warning icons admonished users not to use their disks as kites, fold them into paper planes, set fire to them, or feed them to alligators.
Another delight was the "two-liner" computer programs that peppered Beagle Bros advertising and mailers. Each new Beagle Bros communication contained one or more Applesoft BASIC programs tucked away in speech balloons or whitespace. The two-liners were always nigh-impenetrable, yet extremely clever, little programs that showcased unusual tricks or capabilities of the Apple II. At first these were written by Kersey himself; later, users began submitting their own. Eventually, almost every Beagle Bros release came with a selection of these "miniprograms" either on disk or in the box inserts.
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Famous quotes containing the word style:
“To translate, one must have a style of his own, for otherwise the translation will have no rhythm or nuance, which come from the process of artistically thinking through and molding the sentences; they cannot be reconstituted by piecemeal imitation. The problem of translation is to retreat to a simpler tenor of one’s own style and creatively adjust this to one’s author.”
—Paul Goodman (1911–1972)
“Switzerland is a small, steep country, much more up and down than sideways, and is all stuck over with large brown hotels built on the cuckoo clock style of architecture.”
—Ernest Hemingway (1899–1961)
“A man is free to go up as high as he can reach up to; but I, with all my style and pep, can’t get a man my equal because a girl is always judged by her mother.”
—Anzia Yezierska (c. 1881–1970)