Style
Perhaps the most memorable aspect of Beagle Bros was their use of vintage woodcut art in their print material. While many computer and software companies in the 1980s aimed for flashy, high-tech logos and advertising, Beagle Bros cultivated a nostalgic, down-home feel in keeping with their intended mission of creating software that was welcoming to inexperienced computer owners.
Humor permeated Beagle Bros products, even extending to the warning label printed on their 5.25" disk jackets. Unlike most disk care labels, which warned that magnets, water, and high temperatures could damage disks, Beagle Bros' warning icons admonished users not to use their disks as kites, fold them into paper planes, set fire to them, or feed them to alligators.
Another delight was the "two-liner" computer programs that peppered Beagle Bros advertising and mailers. Each new Beagle Bros communication contained one or more Applesoft BASIC programs tucked away in speech balloons or whitespace. The two-liners were always nigh-impenetrable, yet extremely clever, little programs that showcased unusual tricks or capabilities of the Apple II. At first these were written by Kersey himself; later, users began submitting their own. Eventually, almost every Beagle Bros release came with a selection of these "miniprograms" either on disk or in the box inserts.
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Famous quotes containing the word style:
“It is the style of idealism to console itself for the loss of something old with the ability to gape at something new.”
—Karl Kraus (1874–1936)
“The authoritarian child-rearing style so often found in working-class families stems in part from the fact that parents see around them so many young people whose lives are touched by the pain and delinquency that so often accompanies a life of poverty. Therefore, these parents live in fear for their children’s future—fear that they’ll lose control, that the children will wind up on the streets or, worse yet, in jail.”
—Lillian Breslow Rubin (20th century)
“There are neither good nor bad subjects. From the point of view of pure Art, you could almost establish it as an axiom that the subject is irrelevant, style itself being an absolute manner of seeing things.”
—Gustave Flaubert (1821–1880)