B.C. Rich is a manufacturer of guitars and bass guitars founded by the late Bernardo Chavez Rico in 1969. Currently, most B.C. Rich guitars are manufactured in Asia, but luthiers of the company's custom shop continue to hand-make instruments. The Hanser Music Group, based in Kentucky, USA, operates B.C. Rich. As of 2001, no member of the Rico family is involved in the company.
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“All this class of pleasures inspires me with the same nausea as I feel at the sight of rich plum-cake or sweetmeats; I prefer the driest bread of common life.”
—Sydney Smith (1771–1845)
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