BBC Two '1991-2001' Idents - Idents

Idents

The idents featured a sans-serif '2' in a variety of different forms and environments accompanied by an element of the colour viridian and accompanied by a static corporate logo DOG below the '2'. Another DOG often used with the look was a small '888' legend in the top right of the screen. This meant that subtitles were available to accompany the programme on Ceefax page 888. Following the 1997 rebrand, the BBC logo was changed, with the word TWO added after the logo at the bottom of the screen. The '888' legend was also phased out, to be replaced with 'Subtitles' following the uptake in digital television and the increased use of the new BBC Text service. The new idents commissioned after 1997 also placed less emphasis on the use of Viridian and the bell music. Later on, as the Internet also began to increasingly grow, the URL of BBC's website (www.bbc.co.uk) was included in idents on-screen in January 2000.