Conception
The newly recruited BBC2 controller, Alan Yentob, noticed that the then logo for the channel, which featured 'TWO' in red, green and blue within a white background and the 'O' being white, was affecting the reputation of BBC2. Surveys commissioned realised that most viewers thought the new look "dull" and "worthy". He then decided to commission a worthy successor capable of displaying the personality of the channel, revealing his thoughts in the How Did They Do It? episode - about the idents.
"I realized there was a problem almost as soon as I took over the channel . It was obvious that the logo made absolutely no impact. In fact, it was something anyone could have told you. It was singularly unmemorable, and told you nothing about the personality of the channel. So we decided to commission a corporate design company to do some research."
Alan YentobThe idents were designed by branding expert Martin Lambie-Nairn, and first aired on the same day as the BBC1 virtual globe ident, also designed by Lambie-Nairn as part of a corporate rebrand of both channels.
"We took this '2', actually, and you think to yourself "Well, there's nothing special about this". But there is something special about this, actually. It's a very distinctive '2'. It's very sharp bits on it and it's rather nice and fat. The reason we wanted that particular '2' is because we wanted to do things with it. So, you need lots of '2', lots of body on the '2' in order to achieve that."
Martin Lambie-NairnRead more about this topic: BBC Two '1991-2001' Idents
Famous quotes containing the word conception:
“As in private life one differentiates between what a man thinks and says of himself and what he really is and does, so in historical struggles one must still more distinguish the language and the imaginary aspirations of parties from their real organism and their real interests, their conception of themselves from their reality.”
—Karl Marx (1818–1883)
“The world ‘s a bubble, and the life of man
Less then a span:
In his conception wretched, from the womb
So to the tomb;
Curst from his cradle, and brought up to years
With cares and fears.”
—Francis Bacon (1561–1626)
“The philosopher’s conception of things will, above all, be truer than other men’s, and his philosophy will subordinate all the circumstances of life. To live like a philosopher is to live, not foolishly, like other men, but wisely and according to universal laws.”
—Henry David Thoreau (1817–1862)