Presentation
The channel's original idents were conceived by Stefan Marjoram at Aardman Animations and were used from launch until February 2008. Stuart Murphy was touring Aardman Animations looking for new programming ideas for BBC Three when he spotted the cone shaped creatures, he then took the idea back to the Lambie-Nairn agency, responsible for the BBC Three identity package. A feature of this identity is also the music "Three Is The Magic Number", based (only the lyrics are copied) upon Schoolhouse Rock!.
BBC Online provided a number of downloads and activities based on the channel's identity, these included "BlobMate", screensavers, wallpapers and also games such as BlobLander and BlobBert. The idea used by both Lambie-Nairn, who had developed the branding for CBeebies and CBBC, and Aardman, was to create the BBC Three blobs as a relation to the green and yellow blobs of the children's channels. Up until they rebranded the channel, it had two continuity announcers, Kieron Elliott and Lola Buckley. Both announcers have distinct accents: Scottish and a Yorkshire accent respectively, and allowed the channel to seem more in tune with viewers. Currently the channel's announcers are Gavin Inskip and Jen Long with out-of-vision continuity presented live during peak time.
On 22 January 2008 a new channel identity was unveiled. Rebranding was carried out by Red Bee Media, along with agencies MPG and Agency Republic with music and sound design by creative audio company Koink.
Read more about this topic: BBC Three
Famous quotes containing the word presentation:
“He uses his folly like a stalking-horse, and under the presentation of that he shoots his wit.”
—William Shakespeare (1564–1616)