Replacement By BBC Entertainment
In September 2006 it was announced that the BBC Prime brand was to be phased out and replaced by BBC Entertainment, one of a number of new international channels planned by BBC Worldwide.
BBC Prime will disappear as a brand. It is something we can do better. It was too non-specific. BBC Entertainment will do what it says on the tin
“ ” Darren Childs, Managing Director of Global Channels, BBC WorldwideThe process began with the Asian services, which switched on the 6 October 2006, followed by the South African service on the 1 October 2008. BBC Prime was completely replaced by BBC Entertainment on 11 November 2009.
Read more about this topic: BBC Prime
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