Programming
The channel broadcast drama, comedy and lifestyle programmes which it repeated on a monthly basis. Once, it allocated six hours per day for educational programmes from BBC Learning (shown in the European small hours); this practice was abandoned in August 2006 "with the intention of improving the relevance and appeal of the channel to the widest audience". It also included a special children's strand, using the CBBC brand and idents, by the name of CBBC on BBC Prime, or CBBC Prime.
When it first launched, BBC Prime also carried programming from the former ITV company Thames Television, as BBC Worldwide had a joint venture, known as European Channel Management, with Thames's parent company, Pearson. This venture was later dissolved, and programmes like The Bill were no longer carried. Owing to rights issues, much of the programming on BBC Prime was from the Corporation's archive.
Read more about this topic: BBC Prime
Famous quotes containing the word programming:
“If there is a price to pay for the privilege of spending the early years of child rearing in the driver’s seat, it is our reluctance, our inability, to tolerate being demoted to the backseat. Spurred by our success in programming our children during the preschool years, we may find it difficult to forgo in later states the level of control that once afforded us so much satisfaction.”
—Melinda M. Marshall (20th century)