BBC One - Presentation

Presentation

BBC One's identity has been symbolised by a globe shown on its idents for much of its existence. In 1962 this was represented as a map of the UK shown between programmes, but in 1963 the globe appeared, changing in style and appearance over the next 39 years.

Most notably, on 18 February 1985, the "Computer Originated World" was introduced. This was a computer-animated globe with the land coloured gold and the sea a transparent blue, giving the impression of a glass globe. This was replaced by the "Virtual Globe" on 16 February 1991. On 4 October 1997, the globe became a red, orange and yellow hot-air balloon, coloured to resemble a globe. It was filmed flying around various places in the UK.

On 29 March 2002 the globe was replaced by a series of visual identities, "idents", consisting of people dancing in various styles. These were replaced on 7 October 2006 by the present 'circle' idents. According to the BBC, the circle symbol both represents togetherness (unity) and acts as a link to the classic globe icon used for 39 years.

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