History
The region itself used to be part of BBC Midlands as one large region controlled from Pebble Mill Studios. However, to serve the viewers in the East of the region, a few changes were made. Initially, the region was given a seven minute opt-out of the Midlands Today programmes, but this was expanded in January 1991, when a whole new region was created. The new region had a new news programme, although the programme's visual identity remained the same as its West Midlands counterpart. The region is now very much separate from the Midlands region.
Read more about this topic: BBC East Midlands
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“In nature, all is useful, all is beautiful. It is therefore beautiful, because it is alive, moving, reproductive; it is therefore useful, because it is symmetrical and fair. Beauty will not come at the call of a legislature, nor will it repeat in England or America its history in Greece. It will come, as always, unannounced, and spring up between the feet of brave and earnest men.”
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