Newfound Independence
Within the Richemont Group, Baume & Mercier acquired newfound independence and renewed vitality.
The brand displayed noteworthy creativity, introducing a wave of models in its jewelry, classic and sports watch ranges: Catwalk (1997) revived the cuff-watch; Capeland (1998) played the adventurer; and Hampton (1994) became a classic rectangular steel watch and the brand’s new flagship model.
In 2002, Baume & Mercier took a further step towards autonomy by opening its own workshops in Les Brenets, in the Swiss Jura. This represented a genuine return to roots in more than one way: a return to production in the Jura, the cradle of the Baume company (although the Baume & Mercier headquarters remained in Geneva), and a return to a production mode known as établissage (or project management) and used by the “Frères Baume” throughout the 19th century, but combined with a full set of modern advantages.
The company continued along its successful path with new models such as Classima Executives, Diamant, iléa, as well as the Haute Horlogerie William Baume collections, and a number of sporting and sophisticated models interpreted in Riviera or Hampton versions.
Loyal as ever to its origins, Baume & Mercier continues to offer a range of authentic timepieces with a contemporary feel, that embody the attention to detail, the high quality standards, and the respect for the rules of fine craftsmanship on which the company has built its international reputation since 1830.
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