Nike Era
In 1994, Canstar, the parent company of Bauer, became a wholly owned subsidiary of Nike. In 2006, beginning with the release of the Nike Bauer Supreme One90, the company's products were rebranded as Nike Bauer. This was the first time Nike had ever used a partner brand name on a product. Nike has since divested itself of Bauer, the Nike Bauer name and logo has been discontinued and the company reverted to being known as just Bauer.
Read more about this topic: Bauer Hockey
Famous quotes containing the word era:
“The lover of nature is he whose inward and outward senses are still truly adjusted to each other; who has retained the spirit of infancy even into the era of manhood.”
—Ralph Waldo Emerson (1803–1882)