Battlefield 1943 - Development, Marketing and Release

Development, Marketing and Release

According to the game's development team, accessibility and value were the main reasons the game went digital as opposed to a retail launch.

At the time of the Xbox Live Arcade version's release, issues with server joining and statistic recording functionality were reported. DICE's Gordon Van Dyke and EA responded to the situation, noting that the player volume was higher than expected and server capacity was exceeded. To remedy the issues, EA and DICE added more servers. Van Dyke also noted that there were problems with players having trouble using their EA accounts. Despite launch problems, DICE reported that after the first day of release players had accumulated 29.45 years worth of game time and over 5 million kills. In 2011, DICE announced that development of the PC version of the game was cancelled, in order to focus onto Battlefield 3.

At Sony's conference at E3 2011, Sony announced that a copy of Battlefield 1943 will be included on every disc of Battlefield 3 for the PS3. It was revealed by customers that Battlefield 1943 was not included in the PS3 copies of Battlefield 3. EA revealed through Battlefield's Twitter account by telling a customer that "In lieu of 1943 being available on disk for PS3 customers, EA has made all BF3 expansions available early to PS3 customers."

Ultimately, EA decided to honor the pre-order announcement.

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