Collectibles
Starting in 1966, an enormous amount of Batman merchandise was manufactured and marketed to cash-in on the TV show's vast popularity. This includes trading cards, scale model kits of the Batmobile, coloring books, and board games. Items from this particular era have gained substantial collector appeal with their remarkable variety, scarcity, and style.
One of the most desired collectibles involves the episodes introducing Catwoman ("The Purr-fect Crime" / "Better Luck Next Time"), which were the subject of a View-Master reel & booklet set in 1966 (Sawyers Packet # B492). While the series was first-run on ABC, packet cover indicia reflected the "Bat Craze" cultural phenomenon by referring to the booklet as a Batbooklet, Dynamically illustrated. By the time the television series was cancelled in 1968 and GAF had taken over the View-Master product, Batbooklet was removed in favor of then-standard View-Master packaging for all future releases in the decades to follow, right up the period when the standard packet line was discontinued. The first season's superimposed fight onomatopoeias were not used for the View-Master's scenes of fights. Instead, black-lined "blast" balloons (transparent inside), and series-like onomatopoeias were illustrated and superimposed over fight images.
The popularity of the TV series has carried several decades after its debut; toy company Mattel has made the 1966 Batmobile in various scales for the Hot Wheels product line.
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