Kenner Ends, Mattel Begins
In 2003, Mattel won the rights to produce Batman and other DC Comics character figures from Hasbro. Before losing control, Hasbro released its final sets of Batman animated figures. Most figures were featured in two packs, and were store exclusives. K-Mart, Wal-Mart and Toys 'R' Us released these figures before Mattel took over production.
After Hasbro's line faded, Mattel quickly produced its own line of retooled Batman animated figures to tide fans over until it could release new figure lines. Some figures were new sculpts, some were just repaints of old Kenner/Hasbro sculpts.
Read more about this topic: Batman Action Figures
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