Batman (2003 Toy Line)
In 2003, DC rewarded the rights to produce Batman, Superman, and Justice League/Justice League Unlimited figures to Mattel. Mattel, who took over production from Hasbro, released their first original comic-style toy line, Batman, in 2003, and it lasted until summer 2005.
Read more about Batman (2003 Toy Line): Overview, History, Revival/DC Superheroes
Famous quotes containing the word toy:
“As the creative adult needs to toy with ideas, the child, to form his ideas, needs toys—and plenty of leisure and scope to play with them as he likes, and not just the way adults think proper. This is why he must be given this freedom for his play to be successful and truly serve him well.”
—Bruno Bettelheim (20th century)