Cover and Booklet
The cover art was illustrated by sci-fi/fantasy artist Michael Whelan, following the style of Richard Corben's cover for Bat Out of Hell. It features the biker from the first cover flying on his motorcycle towards a giant bat perched on top of New York City's Chrysler Building. Echoing the gravestones of the first cover, partially destroyed skyscrapers inhabit the lava landscape. Also like the first album, it features a 'Songs by Jim Steinman' credit, although smaller and located at the bottom of the cover.
As well as providing thematic consistency with the original, the repetition of iconography also acted as a vital marketing tool. The marketing of the album was documented in an episode of the 1995 BBC television programme The Music Biz. Executives at Virgin Records thought that this was important to attract the target audience, who they believed no longer spent much time in record shops. They felt that similarities to the design of the first album, including Meat Loaf's name in Gothic typography, would entice consumers of the 1977 album to purchase this.
The booklet contains all of the lyrics to the songs, each accompanied by a small Whelan illustration, which were used as the respective single covers. There is a suggestion to "support Tibet House, "an organization dedicated to the unique culture of the Tibetan people which has the potential to make a valuable contribution to the world at large."
Read more about this topic: Bat Out Of Hell II: Back Into Hell
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