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In the 1940s, William Nichols, managing editor of This Week, saw an artist's work in an art gallery. Finding the piece, a painting of a loaf of bread, one of the most charming paintings he had ever seen he printed it in his magazine giving the artist in question his first mass audience. This Week Magazine, a syndicated Sunday magazine, at one time had a circulation of 15 million, the biggest in the world.
The painting resides in Figueres Teatre-Museu Dalí, containing the broadest range of works of Salvador Dalí (1904–1989), managed by the Gala-Salvador Dalí Foundation.
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