Expansion
The pursuit of national exposure for sports is influenced by the ratings systems used by Australian television. By the late 1980s, the main football codes in Australia realised that in order to garner the desired high national ratings, and increase the value of their product for television brodcast deals and corporate sponsors, they needed to maximise their national exposure. This meant heavy investment in grassroots development and in the support of clubs on the "other" side of the Barassi Line.
Read more about this topic: Barassi Line
Famous quotes containing the word expansion:
“The fundamental steps of expansion that will open a person, over time, to the full flowering of his or her individuality are the same for both genders. But men and women are rarely in the same place struggling with the same questions at the same age.”
—Gail Sheehy (20th century)
“Artistic genius is an expansion of monkey imitativeness.”
—W. Winwood Reade (1838–1875)
“Every expansion of government in business means that government in order to protect itself from the political consequences of its errors and wrongs is driven irresistibly without peace to greater and greater control of the nation’s press and platform. Free speech does not live many hours after free industry and free commerce die.”
—Herbert Hoover (1874–1964)