Expansion
The pursuit of national exposure for sports is influenced by the ratings systems used by Australian television. By the late 1980s, the main football codes in Australia realised that in order to garner the desired high national ratings, and increase the value of their product for television brodcast deals and corporate sponsors, they needed to maximise their national exposure. This meant heavy investment in grassroots development and in the support of clubs on the "other" side of the Barassi Line.
Read more about this topic: Barassi Line
Famous quotes containing the word expansion:
“We are caught up Mr. Perry on a great wave whether we will or no, a great wave of expansion and progress. All these mechanical inventions—telephones, electricity, steel bridges, horseless vehicles—they are all leading somewhere. It’s up to us to be on the inside in the forefront of progress.”
—John Dos Passos (1896–1970)
“Every expansion of government in business means that government in order to protect itself from the political consequences of its errors and wrongs is driven irresistibly without peace to greater and greater control of the nation’s press and platform. Free speech does not live many hours after free industry and free commerce die.”
—Herbert Hoover (1874–1964)
“Artistic genius is an expansion of monkey imitativeness.”
—W. Winwood Reade (1838–1875)