Banyan's Marketing Technique
Banyan sold its products on the strength of its feature-set, and via the fervent, zealous advocacy of its customers. The organization often struggled to mount decent marketing campaigns. Some examples of Banyan's marketing during this time period were:
Slogan: Banyan VINES: Networks for those who think big.
Slogan: There's more to networking than just hooking things up (which was image related with a horse drawn carriage with various horses hooked up going in different directions).
Internal Slogan: The server to have when you're having more than one.
Read more about this topic: Banyan Systems
Famous quotes containing the word technique:
“The audience is the most revered member of the theater. Without an audience there is no theater. Every technique learned by the actor, every curtain, every flat on the stage, every careful analysis by the director, every coordinated scene, is for the enjoyment of the audience. They are our guests, our evaluators, and the last spoke in the wheel which can then begin to roll. They make the performance meaningful.”
—Viola Spolin (b. 1911)