Advertising Banners: Pre-printed Banners and Custom Banners
Often fabricated commercially on a plastic background, the banner industry has developed from the traditional cut-vinyl banners to banners printed within large, ultra-wide format inkjet printers on various vinyl and fabric materials using solvent inks and ultraviolet-curable inks.
Banners are used in many business ventures, marketing to their potential audience. A number of British towns and cities have whole series of banners decorating their city centres, effectively advertising the town or its special features and attractions. Pre-printed banners, albeit commonly used, are simple and accessible. Banners can be printed in enormous formats, with a full range of rich colors. They can also be used in many different physical situations whether it be hanging from an existing fixture, fixed to a wall or even free standing. A common form of free standing banners are retractable displays.
Banners can be found plastered behind a window screen, as billboards, atop skyscrapers, or towed by airplanes or blimps. As with variable of size and quantity, the number of sides and quality of ink are as much of a crucial factor. In an instance of retail stores which purchase pre-printed clearance banners, or a variety of sale banner. A banner facing underneath or against glass is absorbing exposure from the sun. A banner printed on UV outdoor ink will last several years to a decade where cheaper ink fades, requiring frequent replacement. Being behind glass, a two-sided banner can be displayed from the inside and out, often building recognition between shoppers and caretakers. Three-sided banners are oftentimes appealing as there is dimension and can be embellished differently. The more sides that exist, the more angles the banner covers, which is a possibility where a two-sided banner doesn't face the viewer from center of the room or streets.
Advertisements on the Internet which carry the shape of a banner are also commonly called "banners". See web banner for more information.
Read more about this topic: Banner
Famous quotes containing the words advertising, banners and/or custom:
“Now wait a minute. You listen to me. I’m an advertising man, not a red herring. I’ve got a job, a secretary, a mother, two ex- wives, and several bartenders dependent on me. And I don’t intend to disappoint them all by getting myself slightly killed.”
—Ernest Lehman (b.1920)
“The President has apples on the table
And barefoot servants round him, who adjust
The curtains to a metaphysical t
And the banners of the nation flutter, burst
On the flag-poles in a red-blue dazzle, whack
At the halyards.”
—Wallace Stevens (1879–1955)
“The laws of custom make our [returning a visit] necessary. O how I hate this vile custom which obliges us to make slaves of ourselves! to sell the most precious property we boast, our time;—and to sacrifice it to every prattling impertinent who chooses to demand it!”
—Frances Burney (1752–1840)