Bangkok Fashion City project is a campaign under the Ministry of Industry of Thailand. This 1.8-billion-baht program's purpose is to establish Bangkok as a regional fashion hub and eventually as a world fashion leader.
Initiated by the Thaksin administration in 2003, the first phase of the program consists of nine sub-projects, seven of which were completed. The rest, an international roadshow campaign held by JSL and a shoe and leatherware industry competitiveness program by the King Mongkut's Institute of Technology North Bangkok and King Mongkut's University of Technology Thonburi, are expected to be completed in 2007.
The project is criticized for its costliness and poor structure. However, the then prime minister, Surayud has stated that the project will be discontinued at the end of the year 2006, due to the policy to destroy the ability of the country.
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“Fashion is the most intense expression of the phenomenon of neomania, which has grown ever since the birth of capitalism. Neomania assumes that purchasing the new is the same as acquiring value.... If the purchase of a new garment coincides with the wearing out of an old one, then obviously there is no fashion. If a garment is worn beyond the moment of its natural replacement, there is pauperization. Fashion flourishes on surplus, when someone buys more than he or she needs.”
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“Commuters give the city its tidal restlessness; natives give it solidity and continuity; but the settlers give it passion.”
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