Measures
The Balanced Scorecard is ultimately about choosing measures and targets. The various design methods proposed are intended to help in the identification of these measures and targets, usually by a process of abstraction that narrows the search space for a measure (e.g. find a measure to inform about a particular 'objective' within the Customer perspective, rather than simply finding a measure for 'Customer'). Although lists of general and industry-specific measure definitions can be found in the case studies and methodological articles and books presented in the references section. In general measure catalogues and suggestions from books are only helpful 'after the event' - in the same way that a Dictionary can help you confirm the spelling (and usage) of a word, but only once you have decided to use it proficiently.
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Famous quotes containing the word measures:
“To have the fear of God before our eyes, and, in our mutual dealings with each other, to govern our actions by the eternal measures of right and wrong:MThe first of these will comprehend the duties of religion;Mthe second, those of morality, which are so inseparably connected together, that you cannot divide these two tables ... without breaking and mutually destroying them both.”
—Laurence Sterne (1713–1768)
“thou mayst know,
That flesh is but the glass, which holds the dust
That measures all our time;”
—George Herbert (1593–1633)
“It seems that American patriotism measures itself against an outcast group. The right Americans are the right Americans because they’re not like the wrong Americans, who are not really Americans.”
—Eric J. Hobsbawm (b. 1917)