Concept
Shake 'n Bake mimics the texture on the outside of fried foods and is similar to a bread crumb coating. It provides a baked alternative preparation to that of fried chicken and other fried foods that use cooking oil. Shake 'n Bake has been marketed as a healthier and less-greasy alternative to frying, with slogans such as "Shake 'n Bake: It's better than frying" and "Why fry? Shake 'n Bake."
Read more about this topic: Bake N Shake
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