Concept
Shake 'n Bake mimics the texture on the outside of fried foods and is similar to a bread crumb coating. It provides a baked alternative preparation to that of fried chicken and other fried foods that use cooking oil. Shake 'n Bake has been marketed as a healthier and less-greasy alternative to frying, with slogans such as "Shake 'n Bake: It's better than frying" and "Why fry? Shake 'n Bake."
Read more about this topic: Bake N Shake
Famous quotes containing the word concept:
“I was thinking what an interesting concept it is to eliminate the writer from the artistic process. If we can just get rid of these actors and directors, maybe we got something here.”
—Michael Tolkin, U.S. screenwriter, and Robert Altman. Griffin Mill (Tim Robbins)
“The concept is interesting: to see, as though reflected
In streaming windowpanes, the look of others through
Their own eyes.”
—John Ashbery (b. 1927)
“I think that Richard Nixon will go down in history as a true folk hero, who struck a vital blow to the whole diseased concept of the revered image and gave the American virtue of irreverence and skepticism back to the people.”
—William Burroughs (b. 1914)