Why The Beetle?
The Beetle was popular in less-developed areas of the world because of its rear-mounted air-cooled engine, flat floorpan, and rugged torsion bar suspension. In fact, advertising of the period touted the fact that the Beetle was so watertight that it floated. Those same attributes made the Beetle the perfect choice for the basis of an off-road vehicle as evidenced by the car's success both then and now in the Baja 1000 off-road race.
Read more about this topic: Baja Bug