History
In a news report with ABC News interviewing Esch and Lefkow, they stated that they came up with the original idea for bacon products and their first invention, Bacon Salt, while having a joke about the subject over a meal at a diner. The money for their startup came from the $5000 that Lefkow had obtained while on America's Funniest Home Videos. Together, they created interest in their products by going to numerous sporting events dressed in bacon costumes and also used social networking sites to raise awareness of their company.
During the February 25, 2009, episode of the The Daily Show with Jon Stewart, Jon Stewart made fun of the product by eating "some Baconnaise on a 'Pancake on a Stick' and immediately gagg." He stated afterwards, "Baconnaise, for people who want to get heart disease but, you know, too lazy to actually make bacon." Utilizing it as a prop in a later episode, Stewart referred to baconnaise as "capitalism's greatest triumph".
Baconnaise was discussed on The Oprah Winfrey Show on April 24, 2009 and Esch and Lefkow were interviewed by Winfrey via Skype. After she and her guests ate sandwiches that used the product, she commented, "Vegetarian and kosher! Thanks Justin and Dave! Get your own Baconnaise!" After her endorsement, the amount of traffic on the company website and telephones increased to the extent that "our servers crashed, our internet crashed, our phones crashed." Alongside this, sales of the product increased tremendously from the involvement of Winfrey's fans, with Lefkow saying that, after a year from the airing of the show, "we had sold over a million jars of Baconnaise" within that time period.
Read more about this topic: Baconnaise
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