Baconnaise

Baconnaise is a bacon-flavored mayonnaise-based product that is Ovo vegetarian and kosher certified. It was created by Justin Esch and Dave Lefkow, founders of J&D's Foods, in November 2008 and sold 40,000 jars within six months. It was test-marketed in Grand Forks, North Dakota, in order to determine the viability of consumers buying the product. After being featured on both The Daily Show and The Oprah Winfrey Show, sales of Baconnaise increased significantly, with more than a million jars having been sold.