Back On My B.S. - Release and Promotion

Release and Promotion

During an interview with MTV News Busta Rhymes mentioned that he will be working with longtime collaborators as well as some people he's never had the chance to work with before. He said:

You're gonna get your traditional Busta Rhymes and Pharrell collabo. My man Focus from the Aftermath crew; Dr. Dre; the late, great J Dilla got work on the album. It's gonna be great — look forward to the new bang-out.

During an interview with FLOW 93.5 in Toronto, Kardinal Offishall stated that he would appear on a track which would also feature Akon. Kardinal Offishall did not appear on the album, but Akon did.

At a private listening session in Manhattan, Busta announced that guest appearances would include Mary J. Blige, Jamie Foxx, Common, Nicole Scherzinger, Akon, T.I., Lil Wayne, Ludacris, The Game, Linkin Park, T-Pain, and Swizz Beatz.

The first single was originally going to be "Watch Ya Mouth" featuring Swizz Beatz, but then it was changed and will not appear on the album and was dubbed as a street single. "Don't Touch Me (Throw da Water on 'em)" then became the first single, but was changed and simply became a promo single. Although not confirmed to be on the final release of the album, Rhymes teamed up with Travis Barker for one of the latter's underground hit "rock remixes", with the homemade YouTube video having more views than the official single video.

Linkin Park also collaborated on the second promo single "We Made It". The video was shot April 15, 2008. The video for "We Made It" premiered on BET and Yahoo! Music on April 29, 2008.

Pharrell did 3 tracks with Busta Rhymes for his new album, one including "G-Stro" "G-Stro" will not appear on the album, but will appear on the Fast & Furious soundtrack. Only one made the final cut.

Busta Rhymes premiered the video for "I Got Bass" on November 24 and has cameos from DJ Scratch, Bangladesh, Fabolous, Alfamega, Swizz Beatz and the Flipmode Squad.

Hip Hop producer/singer Ron Browz collaborated on the song "Arab Money". The music video debuted on BET's 106 & Park on December 2. It features cameos from Rick Ross, Spliff Star, DJ Drama, Jim Jones, Juelz Santana, DJ Khaled, Akon, Sean Paul, Soulja Boy Tell 'Em, Kardinal Offishall, Ace Hood, Shawty Lo, Paul Wall among many others. The first part of the official remix of "Arab Money" was leaked on November 27. It features Diddy, Ron Browz, Swizz Beatz, T-Pain, Akon and Lil Wayne. The second part was leaked on December 13 and features Ron Browz, Rick Ross, Reek Da Villian, Spliff Star, N.O.R.E. and Red Cafe. The third part was leaked on December 20 features Ron Browz, Juelz Santana, Jim Jones and Jadakiss. All three are the official remix of "Arab Money."

A video for "Respect My Conglomerate" has been shot and the song has been released as a promo CD single. The song is also rumored to be the official third single. However, the video version features Lil Wayne in place of Young Jeezy. The track is featured as an iTunes bonus track on Jadakiss' The Last Kiss.

Upon release, both "We Made It" with Linkin Park and "Don't Touch Me (Throw da Water on 'em)" were not included on the final version of the album.

Due to its graphic nature, the track "Kill Dem", which features Pharrell and Tosh, is not speculated to be a single. However, the song has received airplay on New York radio stations.

The fourth single is "World Go Round", featuring Estelle. The video of the song has been shot and released.

The album is notable for being Busta Rhymes' first solo album in 11 years not to feature production from J Dilla.

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