Promotion and Sponsorship
When it was released in theaters on November 25, 1998 and on VHS and DVD on May 4, 1999, Babe: Pig in the City featured a commercial for Universal Orlando Resort (formerly Universal Studios Escape) in Orlando, Florida featuring the Islands of Adventure theme park which was located right next door to Universal Studios Florida with the former slogan "Are You Ready" which began with a boy and his parents are on the plane to Orlando, he heard the noise, open the blind of the plane window and sees Spider-Man fighting Doctor Octopus on the plane's wing. Later when the boy and his parents were at Universal Studios Florida riding Back to the Future: The Ride, Spider Man and Doctor Octopus were back in the fight, this time on the ride. In partnership, the film also featured a movie sweepstakes, giving 5 lucky families away a vacation at Universal Orlando Resort to win when the get a movie ticket to see the film. This contest ends on December 13, 1998
Read more about this topic: Babe: Pig In The City
Famous quotes containing the word promotion:
“Parents can fail to cheer your successes as wildly as you expected, pointing out that you are sharing your Nobel Prize with a couple of other people, or that your Oscar was for supporting actress, not really for a starring role. More subtly, they can cheer your successes too wildly, forcing you into the awkward realization that your achievement of merely graduating or getting the promotion did not warrant the fireworks and brass band.”
—Frank Pittman (20th century)