Babani Perfumes
In 1919, Maurice Babani was the second couturier, after Poiret, to launch a perfume house, and the first to create exclusive marketing names for his perfumes. His fragrances featured exotic names such as Afghani (1920), Abdulla (1926), Yashmak (1924), and Sousuki (1928) and came in distinctive black and gold packaging.
In 1924 Elizabeth Arden tried exclusively marketing six Babani scents to American women as a "wardrobe of perfumes". Despite Arden's publicity drive, Babani lacked sufficient recognition in the United States to make the venture succeed.
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Famous quotes containing the word perfumes:
“Here’s the smell of the blood still: all the perfumes of Arabia will not sweeten this little hand.”
—William Shakespeare (1564–1616)