The Great Root Bear
The Great Root Bear is the popular mascot for A&W Root Beer. It was first used in 1974 by Canada's A&W, and was later adopted by the American chain. In the late 1990s, the Great Root Bear's role as mascot was reduced for the restaurant chain, ultimately being replaced by "The Burger Family", although it still appears in various capacities for the restaurants and on A&W Root Beer cases in Canada. In a long-running television advertising campaign for the Canadian A&W chain, his theme was a tuba-driven jingle entitled "Ba-Dum, Ba-Dum" which was released as a single by Attic Records in Canada, credited to "Major Ursus", a play on the constellation name Ursa Major, which means "great bear". Some may compare his appearance to Yogi Bear.
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Famous quotes containing the words root and/or bear:
“In dark places and dungeons the preacher’s words might perhaps strike root and grow, but not in broad daylight in any part of the world that I know.”
—Henry David Thoreau (1817–1862)
“Mountains of Whimseys, heaped in his own Brain,
Stumbling from thought to thought, falls headlong down
Into Doubt’s boundless Sea, where like to drown,
Books bear him up a while, and make him try
To swim with Bladders of Philosophy,”
—John Wilmot, 2d Earl Of Rochester (1647–1680)