The Great Root Bear
The Great Root Bear is the popular mascot for A&W Root Beer. It was first used in 1974 by Canada's A&W, and was later adopted by the American chain. In the late 1990s, the Great Root Bear's role as mascot was reduced for the restaurant chain, ultimately being replaced by "The Burger Family", although it still appears in various capacities for the restaurants and on A&W Root Beer cases in Canada. In a long-running television advertising campaign for the Canadian A&W chain, his theme was a tuba-driven jingle entitled "Ba-Dum, Ba-Dum" which was released as a single by Attic Records in Canada, credited to "Major Ursus", a play on the constellation name Ursa Major, which means "great bear". Some may compare his appearance to Yogi Bear.
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Famous quotes containing the words root and/or bear:
“At the root of all these noble races, the beast of prey, the splendid blond beast prowling greedily in search of spoils and victory, cannot be mistaken.”
—Friedrich Nietzsche (1844–1900)
“Southern trees bear a strange fruit
Blood on the leaf and blood at the root
Black bodies swingin’ in the southern breeze
Strange fruit hangin’ in the poplar trees.”
—Billie Holiday [Eleanor Fagan] (1915–1959)