The Great Root Bear
The Great Root Bear is the popular mascot for A&W Root Beer. It was first used in 1974 by Canada's A&W, and was later adopted by the American chain. In the late 1990s, the Great Root Bear's role as mascot was reduced for the restaurant chain, ultimately being replaced by "The Burger Family", although it still appears in various capacities for the restaurants and on A&W Root Beer cases in Canada. In a long-running television advertising campaign for the Canadian A&W chain, his theme was a tuba-driven jingle entitled "Ba-Dum, Ba-Dum" which was released as a single by Attic Records in Canada, credited to "Major Ursus", a play on the constellation name Ursa Major, which means "great bear". Some may compare his appearance to Yogi Bear.
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Famous quotes containing the words root and/or bear:
“The bud of the apple is desire, the down-falling gold,
The catbird’s gobble in the morning half-awake
These are real only if I make them so. Whistle
For me, grow green for me and, as you whistle and grow green,
Intangible arrows quiver and stick in the skin
And I taste at the root of the tongue the unreal of what is real.”
—Wallace Stevens (1879–1955)
“The service a man renders his friend is trivial and selfish, compared with the service he knows his friend stood in readiness to yield him, alike before he had begun to serve his friend, and now also. Compared with that good-will I bear my friend, the benefit it is in my power to render him seems small.”
—Ralph Waldo Emerson (1803–1882)