The Great Root Bear
The Great Root Bear is the popular mascot for A&W Root Beer. It was first used in 1974 by Canada's A&W, and was later adopted by the American chain. In the late 1990s, the Great Root Bear's role as mascot was reduced for the restaurant chain, ultimately being replaced by "The Burger Family", although it still appears in various capacities for the restaurants and on A&W Root Beer cases in Canada. In a long-running television advertising campaign for the Canadian A&W chain, his theme was a tuba-driven jingle entitled "Ba-Dum, Ba-Dum" which was released as a single by Attic Records in Canada, credited to "Major Ursus", a play on the constellation name Ursa Major, which means "great bear". Some may compare his appearance to Yogi Bear.
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Famous quotes containing the words root and/or bear:
“Black creeps from root to root,
each leaf
cuts another leaf on the grass,
shadow seeks shadow,
then both leaf
and leaf-shadow are lost.”
—Hilda Doolittle (1886–1961)
“Here’s neither bush nor shrub to bear off any weather at all. And another storm brewing, I hear it sing i’ the wind. Yond same black cloud, yond huge one, looks like a foul bombard that would shed his liquor. If it should thunder as it did before, I know not where to hide my head. Yond same cloud cannot choose but fall by pailfuls.”
—William Shakespeare (1564–1616)