The Great Root Bear
The Great Root Bear is the popular mascot for A&W Root Beer. It was first used in 1974 by Canada's A&W, and was later adopted by the American chain. In the late 1990s, the Great Root Bear's role as mascot was reduced for the restaurant chain, ultimately being replaced by "The Burger Family", although it still appears in various capacities for the restaurants and on A&W Root Beer cases in Canada. In a long-running television advertising campaign for the Canadian A&W chain, his theme was a tuba-driven jingle entitled "Ba-Dum, Ba-Dum" which was released as a single by Attic Records in Canada, credited to "Major Ursus", a play on the constellation name Ursa Major, which means "great bear". Some may compare his appearance to Yogi Bear.
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Famous quotes containing the words root and/or bear:
“A radical generally meant a man who thought he could somehow pull up the root without affecting the flower. A conservative generally meant a man who wanted to conserve everything except his own reason for conserving anything.”
—Gilbert Keith Chesterton (1874–1936)
“The fondness or indifference that the philosophers expressed for life was merely a preference inspired by their self-love, and will no more bear reasoning upon than the relish of the palate or the choice of colors.”
—François, Duc De La Rochefoucauld (1613–1680)