Avenir (typeface) - Usage

Usage

  • LG Electronics currently uses Avenir as the primary button typeface for most of their cellular phones.
  • Avenir was immediately successful in print publishing. An improvement of hinting in Avenir Next has made for improved on-screen display, even in smaller point sizes.
  • The city of Amsterdam uses Avenir as principal typeface in its corporate identity. The font was chosen when design bureau Eden Design & Communication won a city wide competition. Eden contracted Thonik for the new design.
  • BBC Two has also begun to use Avenir as its main corporate font in its logo and identity, another shift away from the once universal use of the Gill Sans font across all of the BBC's output.
  • Dallas/Fort Worth International Airport and Hong Kong International Airport uses Avenir extensively as a part of its way-finding signage and brand identity.
  • Key Bank has begun using Avenir in its advertising and signage.
  • Avenir 45 Book is used internally and externally throughout the Spokane, WA based Red Lion Hotel Corporation.
  • Philadelphia based SIG (Susquehanna International Group) uses Avenir as its main font for corporate identity and branding.
  • Scottish Water uses Avenir as its main font for external communications and corporate branding.
  • USA based electronics recycler Newport Computer Services has begun using Avenir as part of its logo and advertising.
  • Avenir was used by the Japan Airlines group quite extensively, including the words “Japan Airlines” painted on the sides of aircraft.
  • Banrisul, uses Avenir in its branding and advertising.
  • Dwell magazine began using Avenir, along with the Greta typeface, in a 2007 redesign of its publication.
  • In 2008, Wake Forest University adopted Avenir as its primary sans serif typeface as part of its project to update the university's visual identity, noting that the font "...conveys the balance, simplicity and strength of our University."
  • Avenir is used as a font for the Eurovision Song Contest in all brand communication materials.
  • J. J. Abrams' 2011 film Super 8 (film) uses Avenir for its titles.
  • The AT&T logo as of late 2005 uses Avenir. The font is also use in the company's advertising.
  • Carleton University in Ottawa uses Avenir alongside Egyptienne as a primary font in its visual identity.
  • The College of Charleston uses Avenir Next as its primary san-serif type face as described in its brand manual.
  • Jason Derulo's debut album of the same name uses Avenir Black on the track listing.
  • Avenir is used for the subway signage of the French city Rennes.
  • Apple uses Avenir for its Maps app and some Siri screens in iOS 6.
  • Audrey use it on their album cover for The Fierce and the Longing.
  • Starbucks uses Avenir as part of their brand.
  • François Hollande used Avenir on his campaign materials during the 2012 presidential election in France.
  • CBS This Morning started using Avenir during its 2012 relaunch.
  • Queen Elizabeth's Grammar School for Boys uses this for their titles.

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