Competitiveness
As the latest participant in the Turkish GSM sector, Aria, Aycell and Avea have been obliged to offer lower prices to attract a maximum number of customers. Consequently, Turkcell (the leader of the Turkish GSM market) has lowered down its intra-network call rates by a third after the creation of Aria, and halved all call rates when Avea has been launched.
Currently, customers pay between 0 and 0.35 Turkish Liras per minute for national calls and between 0.32 and 2.1 Turkish Liras per minute for international calls (for details, see The Avea Tariffs Web site); which roughly corresponds to respectively 0, 0.20, 0.19 and 1.1 euros per minute. The very common SMS service costs between 0 and 0.06 Turkish Liras per SMS for national SMS messages, and 0.21 Turkish Liras for international ones (which corresponds to 0, 0.03 and 0.12 euros) (you can see the Avea Service Tariffs Web Site for details).
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