History
The company, Avalon Guitars Limited, was originally formed in 1989 as The Lowden Guitar Company Limited and operated from Bangor, County Down until 1990. From 1989 until 2003, the company produced approximately 15,000 Lowden acoustic guitars and for a brief period from 1992 - 1996 also produced a solid body electric bass guitar under the name Goodfellow. The Goodfellow brand was sold to the Shinseido Corp. of Japan in 1996 to allow the company to focus exclusively on making high quality handmade acoustic guitars using traditional methodology.
The workshops in Newtownards were purpose built to facilitate the traditional approach to luthiery adopted by Avalon (then Lowden Guitar Co.); the facility was laid out in the pattern of specialised Japanese guitar makers by the then Technical Manager Mitsuhiro Uchida - now one of Japan's foremost luthiers. Uchida also trained the apprentice luthiers, several of whom went on to develop their own guitar design talents which contributed significantly to the development of Avalon Guitars.
Due to limitations in the design licence agreement relating to Lowden Guitars, none of the company's luthiers were permitted to contribute design ideas to the development of the company's product range. To rectify this situation, the company created the Avalon Guitars brand in 2000 and invited design input from the group of the most experienced guitar makers working for the company at that time. The new range, called the Avalon Gold series, was launched in 2002. The first reviews of the range (Guitarist magazine (UK), April 2002; Guitar Buyer magazine (UK), June 2002; Total Guitar magazine (UK), June 2002) highly commended the range for its build quality and tonal excellence.
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