Belief Formation
Dual process theory posits that human reasoning is divided into two systems, often called System 1 and System 2. System 1 is automatic and unconscious; other terms used for it include the implicit system, the experiential system, the associative system, and the heuristic system. System 2 is evolutionarily recent and specific to humans, performing the more slow and sequential thinking. It is also known as the explicit system, the rule-based system, the rational system, or the analytic system. In The Happiness Hypothesis, Jonathan Haidt refers to System 1 and System 2 as the elephant and the rider: while human beings incorporate reason into their beliefs, whether via direct use of facts and logic or their application as a test to hypotheses formed by other means, it is the elephant that is really in charge.
Read more about this topic: Availability Cascade
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