Autonomous Car - Early Public Opinion

Early Public Opinion

According to a survey made by J.D. Power and Associates with 17,400 vehicle owners, more than a third (37 percent) of all survey responders initially said they would be interested in purchasing a fully-autonomous car. That number of willing car buyers dropped to 20 percent once they learned the technology would cost an additional $3,000. With an additional cost of $3,000, 25% of the male vehicle buyers were willing to pay for a fully autonomous vehicle, while only 14 percent of women wanted the feature.

According to an online survey of 2,006 consumers in the US and the UK conducted by Accenture, 49 percent of all survey responders said they would be comfortable using a "driverless car".

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