AUTOart - Promotionals

Promotionals

AUTOart models marketed under the Gateway/Gate label are often of more common brands and more likely to be found in retail stores or as dealer promotionals. As an example, when the Saturn VUE SUV was introduced mid-2002, AUTOart was selected by General Motors to provide a detailed 1:18 scale dealership promotional model. It was packaged in Saturn logo boxes, usually painted metallic burnt orange - the same paint used on the actual car. Hood, tailgate, and front doors all opened.

Despite promotionals with many opening parts, one AUTOart line, their 1:18 "Motorsports" series has been criticized for having none, yet with no break in price. The company has defended their product by saying that Motorsports teams are ever more sensitive about releasing photos that might give away interior, suspension and engine bay details to their racing competitors, yet they must develop and produce marketing models for motorsports teams within short time frames. Thus, these models have sealed bodies with few or no opening parts (The Anatomy 2006).

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