Media Coverage
The championship was broadcast on free to air television during its only season. The Australian Broadcasting Corporation (ABC) "secured" the rights to exclusively televise the competition from 2007 through to 2009 by agreeing to accept a substantial fee from the ARU in order to cover the matches. The fact that the sport's governing organisation had to pay a television station to broadcast the game arguably has worrying implications for a code struggling to attract mainstream interest in Australia. The ABC committed to broadcast 19 matches during the season on ABC1 and ABC2: two matches from each round, plus the semi-finals and the final. The previous time that the ABC covered elite level rugby was for the 1991 Rugby World Cup (which Australia also won).
Read more about this topic: Australian Rugby Championship
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