Australian Fashion Week
Mercedes-Benz Fashion Week Australia is an annual fashion industry event, currently sponsored by Mercedes-Benz and showcasing the latest seasonal collections from Australian and Asia Pacific Designers.
Australian Fashion Week is an industry fashion week intended for retail buyers to buy forthcoming spring/summer collections directly from designers and manufacturers, as opposed to a consumer fashion week, which showcases clothes currently available instore and is targeted to fashion consumers.
It is held at the International Passenger Terminal at Sydney's Circular Quay in April/May of each year, having formerly been held at Fox Film Studios, Moore Park and Melbourne's St Kilda pier.
Mercedes-Benz Fashion Week Australia has helped bring attention to a number of Australian designers such as Lisa Ho, Alex Perry, Zimmermann, Toni Maticevski, Collette Dinnigan, Leona Edmiston, J'Aton Couture, Ericaamerica, Easton Pearson and Gwendolyne.
Read more about Australian Fashion Week: History, Highlights and Criticism, 2012 Event
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