Media Coverage
Australia Week 2008 media coverage generated 445 million global audience impressions—an equivalent advertising buy of approximately $7.5 million.
The Black Tie Galas in Los Angeles and New York serve as the publicity anchors of G’DAY USA: Australia Week. The dinners honor high profile individuals for significant contributions in their industries and for excellence in promoting Australia in the United States. Previous honorees include: Cate Blanchett, Anthony LaPaglia, Mel Gibson, Nicole Kidman, Keith Urban, Olivia Newton-John, Naomi Watts, Russell Crowe, INXS, Kylie Minogue, Phillip Noyce and Colette Dinnigan.
In 2011, The Black Tie Gala signature event honoured Legendary Australian Singer Barry Gibb, Tennis Champion Roy Emerson and acclaimed Actress Abbie Cornish. Olivia Newton-John presented to Barry Gibb, Andre Agassi presented to Roy Emerson and Director Zach Snyder presented to Abbie Cornish. The evening featured Australian food prepared by celebrity chefs Curtis Stone and Wolfgang Puck. Entertainment included performances by Guy Sebastian, The Qantas Choir and a fashion show presented by Myer.
Read more about this topic: Australia Week
Famous quotes containing the word media:
“One can describe a landscape in many different words and sentences, but one would not normally cut up a picture of a landscape and rearrange it in different patterns in order to describe it in different ways. Because a photograph is not composed of discrete units strung out in a linear row of meaningful pieces, we do not understand it by looking at one element after another in a set sequence. The photograph is understood in one act of seeing; it is perceived in a gestalt.”
—Joshua Meyrowitz, U.S. educator, media critic. “The Blurring of Public and Private Behaviors,” No Sense of Place: The Impact of Electronic Media on Social Behavior, Oxford University Press (1985)