History
Pioneered in 2004 as G’Day LA, by the Australian Consul General in Los Angeles, the Hon. John Olsen AO, G'DAY USA: Australia Week has quickly expanded to become a bi-coastal celebration with top Australian celebrities, filmmakers, chefs and politicians taking part. Australia Week is now arguably the largest single foreign country promotion held annually in the United States, showcasing all things Australian.
In 2006, Olsen was reassigned to the post of Consul General in New York. It was then Olsen re-branded the event from G'DAY LA to a larger umbrella of G'DAY USA.
Since its inception, G’DAY USA: Australia Week has raised the profile of Australia, its policy perspectives and the capabilities of its key industries in the US market, particularly entertainment and culture, tourism and sport, food and beverages, energy, manufacturing and education. It has been an important instrument for promoting Australia as a destination for productive investment from the United States. In addition, the event set a benchmark for the international promotion of Australia and Australian interests.
To appeal to the New York audience of high-powered investors and research and development (R&D) executives, the Australia Week Steering Committee added Innovation and Financial Services days to the program in 2007.
Read more about this topic: Australia Week
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