Background
British Leyland was created in 1975 when the bankrupt British Leyland Motor Corporation was nationalised. In 1977 the South African-born corporate troubleshooter, Sir Michael Edwardes, was recruited as chairman to sort out the troubled firm. Part of Edwardes' plan was to introduce a completely new range of mass-market models to replace the current offerings, designed and built using state-of-the-art technology. The new range eventually decided upon consisted of a new vehicle for each of the small, lower-medium and upper-medium market segments.
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