Sound branding (also known as audio branding, music branding, sonic branding, acoustic branding or sonic mnemonics) is the use of sound to reinforce brand identity. Sound branding is increasingly becoming a vehicle for conveying a memorable message to targeted consumers, taking advantage of the powerful memory sense of sound.
Read more about this topic: Audio Branding
Famous quotes containing the word sound:
“A general loathing of a gang or sect usually has some sound basis in instinct.”
—Ezra Pound (1885–1972)