Ratings Point
Ratings point is a measure of viewership of a particular television programme.
One single television ratings point (Rtg or TVR) represents 1% of viewers in the surveyed area in a given minute. As of 2004, there are an estimated 109.6 million television households in the United States. Thus, a single national household ratings point represents 1%, or 1,096,000 households for the 2004–05 season. When used for the broadcast of a program, the average rating across the duration of the show is typically given. Ratings points are often used for specific demographics rather than just households. For example a ratings point among the key 18–49 year olds demographic is equivalent to 1% of all 18–49 year olds in the country.
A Rtg/TVR is different from a share point in that it is the percentage of all possible viewers, while a share point is 1% of all viewers watching television at the time. Hence the share of a broadcast is often significantly higher than the rating, especially at times when overall TV viewing is low. A low TRP can have an adverse effect on a TV program eventually leading to its closure.
Read more about this topic: Audience Measurement
Famous quotes containing the word point:
“If twins are believed to be less intelligent as a class than single-born children, it is not surprising that many times they are also seen as ripe for social and academic problems in school. No one knows the extent to which these kind of attitudes affect the behavior of multiples in school, and virtually nothing is known from a research point of view about social behavior of twins over the age of six or seven, because this hasn’t been studied either.”
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