History
In 1965, Robert Zajonc proposed Drive theory as an explanation of the audience effect.
In a study conducted by MIT, donation rates increase with the presence of observers, and neuroimaging results revealed that activation in the ventral striatum before the same choice (“to donate” or “not donate”) was significantly effected by the presence of observers.
Read more about this topic: Audience Effect
Famous quotes containing the word history:
“... all big changes in human history have been arrived at slowly and through many compromises.”
—Eleanor Roosevelt (1884–1962)
“The greatest honor history can bestow is that of peacemaker.”
—Richard M. Nixon (1913–1995)
“The custard is setting; meanwhile
I not only have my own history to worry about
But am forced to fret over insufficient details related to large
Unfinished concepts that can never bring themselves to the point
Of being, with or without my help, if any were forthcoming.”
—John Ashbery (b. 1927)