History
In 1965, Robert Zajonc proposed Drive theory as an explanation of the audience effect.
In a study conducted by MIT, donation rates increase with the presence of observers, and neuroimaging results revealed that activation in the ventral striatum before the same choice (“to donate” or “not donate”) was significantly effected by the presence of observers.
Read more about this topic: Audience Effect
Famous quotes containing the word history:
“These anyway might think it was important
That human history should not be shortened.”
—Robert Frost (1874–1963)
“Tell me of the height of the mountains of the moon, or of the diameter of space, and I may believe you, but of the secret history of the Almighty, and I shall pronounce thee mad.”
—Henry David Thoreau (1817–1862)
“In history an additional result is commonly produced by human actions beyond that which they aim at and obtain—that which they immediately recognize and desire. They gratify their own interest; but something further is thereby accomplished, latent in the actions in question, though not present to their consciousness, and not included in their design.”
—Georg Wilhelm Friedrich Hegel (1770–1831)