History
In 1965, Robert Zajonc proposed Drive theory as an explanation of the audience effect.
In a study conducted by MIT, donation rates increase with the presence of observers, and neuroimaging results revealed that activation in the ventral striatum before the same choice (“to donate” or “not donate”) was significantly effected by the presence of observers.
Read more about this topic: Audience Effect
Famous quotes containing the word history:
“I believe that history might be, and ought to be, taught in a new fashion so as to make the meaning of it as a process of evolution intelligible to the young.”
—Thomas Henry Huxley (1825–95)
““And now this is the way in which the history of your former life has reached my ears!” As he said this he held out in his hand the fatal letter.”
—Anthony Trollope (1815–1882)
“The history of the world is none other than the progress of the consciousness of freedom.”
—Georg Wilhelm Friedrich Hegel (1770–1831)