History
In 1965, Robert Zajonc proposed Drive theory as an explanation of the audience effect.
In a study conducted by MIT, donation rates increase with the presence of observers, and neuroimaging results revealed that activation in the ventral striatum before the same choice (“to donate” or “not donate”) was significantly effected by the presence of observers.
Read more about this topic: Audience Effect
Famous quotes containing the word history:
“There has never been in history another such culture as the Western civilization M a culture which has practiced the belief that the physical and social environment of man is subject to rational manipulation and that history is subject to the will and action of man; whereas central to the traditional cultures of the rivals of Western civilization, those of Africa and Asia, is a belief that it is environment that dominates man.”
—Ishmael Reed (b. 1938)
“No cause is left but the most ancient of all, the one, in fact, that from the beginning of our history has determined the very existence of politics, the cause of freedom versus tyranny.”
—Hannah Arendt (1906–1975)
“American time has stretched around the world. It has become the dominant tempo of modern history, especially of the history of Europe.”
—Harold Rosenberg (1906–1978)